What is precisely a search engine? A search engine is a web-based tool that facilitates users to discover information on the Internet. The most popular search engines are Google, Yahoo, and Bing. They use software applications also known as robots or spiders to crawl all over your website to gather information that is used to create a searchable index of the site.
There are different ways on how search engines work and generate results, but all of them perform three basic tasks.
They search the Internet or selected pieces of the Internet based on relevant keywords. They keep an index of the words they find and where they found them. They allow users to look for words or a combination of words that are on their websites.
A search engine offers us constant searches, but also keeps us on track of the most promising companies on the Internet.
You need to make sure that your sites are search engine friendly and can easily be crawled by the search spiders.
The first thing to do is to look at your site and make sure that your site is complete. Fix all broken links, have all pages completed. Make sure it loads quickly and correctly. It is important that when you are designing your website, you not only bear in mind what your site requirements are that will make it look good, but also you should take into consideration the requirements of the search engines.
The best way to go through this is to remember that search engines don’t care about how cute or how catchy your flash graphics are, they only look at the code behind your page.
Therefore, if you want to be presented well in the search engines, then make your codes easy and pleasant to read. Make sure that at the beginning of your code you include title tags, description tags, keyword tags, and alt tags. Remember that Search engines do not like to wade into your codes of lines to get the core idea of what your site is about.
Now that we know what are search engine is, we need to dig into something called the page rank.
But… what is a page rank? A PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. To make it simple, A PageRank is a way of measuring the importance of a website.
To see and have a better analysis of our competition or your own website you should download the toolbar SEO Quake Firefox Plugin. This great toolbar that you can download it for Firefox, Chrome and Opera enables you to know the page rank of a website and also other factors such as the Google index, Alexa ranking and how many times a keyword or phrase appears on a website.
We can also see the page rank of a website manually by going to prchecker.info, which can give us an insight on how of well a site is doing.
Remember again that Page Rank takes many factors into consideration and the better you have your pages set up for Google spiders, the higher your page rank will be on a scale of 0-10 (10 being the best).
Now that we are aware the basics we need to see what are keywords and how to apply them best on our website, so we rank better in the search engines. Continue to read on All you need to know about keywords, where we will dig into keywords and all you need to know about them.