If you want to learn how to sell on Etsy, you need to practice all the tools that you will learn in this Etsy tutorial section. Practice can mean one of two things: Practice can try it like you don’t mean it, “it’s just practice”, or it can mean a consistent discipline form of training yourself as in “ practice.” I recommend you turn this into a practice where you are consistently implementing everything you learn in every way, getting into action.
Now, why do we do that? Why do we have to take our learning into practice? Because when you practice, it drives it deeper into your mind, it drives it into your memory, it integrates with the other things that you know and creates new neuro-pathways, behavior patterns; it turns into something that you can use it.
How to sell on Etsy
Communication is critical if you want to sell on Etsy. Part of marketing is trying to learn the perspective of the other person, understand how they think, know the words they use to describe things, and then communicate with them using their personal communication, not your personal communication. This is a key component when we are describing our Etsy products. We need to relate to the person that is going to buy and describe our product in a way that they will feel what you are trying to tell them.
What are people buying when they purchase your product? No, they are buying an outcome, they are buying the delivery from some pain or anxiety or anything else that they are feeling at that particular moment.
The product is a means to an end that they are seeking.
But why is this so important? Let’s just imagine that somebody came to your Etsy shop. Where are they coming from? To get more traffic, appear more often on the Etsy search and Google you will need to learn SEO (search engine optimization). People type in the words that describe your products and only if optimize your shop they will be able to find you.
Now, let’s say they are looking at your products. That means they are looking to the photography of your product (size, shape, colors, etc.). This is why you need to learn what differentiates good and bad photos. Which are the photos that sell products?
Brand Yourself more to sell on Etsy
The next thing people will ask themselves is who are they buying from. This is key if you want to sell on Etsy. They want to see your picture and your story. Why are you making this product, will it be delivered as you promise on your description. Do you have social media, are you popular, are you relevant, what are other buyers saying from your products, is my product coming in with an excellent package, when it will come. All this are questions that your potential customers might pop up in in their minds all the time when they see your shop. To answer all of these issues, you need to know how to brand your Etsy shop.
That is why branding, photography and SEO play a critical role when you are selling on Etsy.
In this Etsy Tutorial, you will learn how to sell on Etsy, brand your shop, the importance of photography, how to improve it; and how to optimize your Etsy shop so you can drive more traffic to your store.
Continue to part 2, where we will discuss the importance of branding and how to improve it!
Read more: Etsy Tutorial Part 2: How to Build a Brand Identity for Your Etsy Shop